REDESIGNING SPENDRUPS’ ICONIC TROCADERO
A new twist on Trocadero
The zero segment was booming. But Trocadero Light – a beloved icon – hadn’t been updated in years. To stay relevant, Spendrups set out to create a better, tastier Trocadero Zero and refresh its design. At the same time, a careful update of Trocadero Original’s design was also in the works. The challenge? Modernise without losing the soul of what’s often called Norrland’s national beverage.
Packaging Design
Packaging Implementation
Like nothing else since 1953
Not too sweet. Not too bitter. Not like anything else. Trocadero has been the soft drink that connects past and present – a taste of nostalgia, yet timeless enough to win over generation after generation.
Sharper. Clearer. Better.
With the new design, the light variant feels modern and relevant, while visually conveying a greater sense of taste than before.
A fresh look with more flavour
With the new design, the light variant feels modern and relevant, and importantly has better recognition from a closer connection to the original flavour, now it sharing its iconic yellow background.
A perfect fit for every moment
Trocadero’s new identity and design has been carefully adapted to suit every format, moving from bottles and cans onto larger surfaces and even merchandise adopted lovingly by its biggest fans. It now feels effortless and consistent, wherever you see it.
The power of the parasol
Few symbols say Trocadero like the iconic parasol. As a core design element it's more than decoration; it's an identity, and we wanted to ensure it featured prominently in the new design of the PET bottle. Now this iconic form takes on a new dimension: embossed directly into the plastic for a playful, tactile detail that feels both distinct, ownable and importantly elevated in the new designs’ hierarchy.
Word of mouth. Sip by sip.
Born in an era when everything felt possible, Trocadero borrowed its name from Paris but discovered its true flavour in Sweden. It is a drink that never needed flashy campaigns or bold slogans to win hearts – love just spread by word of mouth.
A seasonal hit
Trocamust launched in early autumn 2022 – and quickly made its mark. With its great flavour and winter-inspired design, it became a standout on the shelf. By year’s end, it accounted for 72% of the category’s growth.
1953
Trocadero was first launched in 1953 has been a staple soda found in the fridges of Swedes ever since
13 million
Between 11 and 13 million litres of Trocadero are sold per year in Sweden alone
69 yrs
The amount of time that has passed since a new flavour of Trocadero hit the shelves - we were tasked with this honour creating Christmas holiday limited edition Trocamust
3rd
Trocadero is now the 3rd best selling brand in the entire Spendrup's portfolio, pipping some of the nations favourite drinks to the podium
Small changes. Big respect.
There are those who like Trocadero. And then there are those who LOVE it – the loyal Trocaheroes. For them, Trocadero isn’t just a drink – it’s tradition. That’s why even the smallest change must be made with the greatest care.
