REDESIGNING SPENDRUPS’ ICONIC TROCADERO

The zero segment was booming. But Trocadero Light – a beloved icon – hadn’t been updated in years. To stay relevant, Spendrups set out to create a better, tastier Trocadero Zero and refresh its design. At the same time, a careful update of Trocadero Original’s design was also in the works. The challenge? Modernise without losing the soul of what’s often called Norrland’s national beverage.

With the new design, the light variant feels modern and relevant, and importantly has better recognition from a closer connection to the original flavour, now it sharing its iconic yellow background.

Trocadero’s new identity and design has been carefully adapted to suit every format, moving from bottles and cans onto larger surfaces and even merchandise adopted lovingly by its biggest fans. It now feels effortless and consistent, wherever you see it.

Few symbols say Trocadero like the iconic parasol. As a core design element it's more than decoration; it's an identity, and we wanted to ensure it featured prominently in the new design of the PET bottle. Now this iconic form takes on a new dimension: embossed directly into the plastic for a playful, tactile detail that feels both distinct, ownable and importantly elevated in the new designs’ hierarchy.

Born in an era when everything felt possible, Trocadero borrowed its name from Paris but discovered its true flavour in Sweden. It is a drink that never needed flashy campaigns or bold slogans to win hearts – love just spread by word of mouth.

There are those who like Trocadero. And then there are those who LOVE it – the loyal Trocaheroes. For them, Trocadero isn’t just a drink – it’s tradition. That’s why even the smallest change must be made with the greatest care.