Turning up [br]the volume
Playful, vibrant, and full of personality. Sing Sing Karaoke brings the authentic Japanese karaoke room experience to life, complete with colorful cocktails and Asian street food. Neumeisters mission? To craft a brand strategy and visual identity that captures the essence of this unique concept.
Project
Sing Sing
Client
Social Eatertainment Group
Assignment
Visual Identity
Brand Strategy
Implementation
Sing Sing is for anyone ready to dive into the fun – whether you’re a karaoke addict or about to discover your love for the mic. The first venue opened in Gothenburg in 2017 and quickly became a smash hit.
A flexible identity for every stage
Different venues, different cities, and completely different setups. Sing Sing’s visual identity needs to be flexible yet bold – you should never doubt where you are, even when the bar is packed with party-ready karaoke stars.
Every detail bursts with joy, music, and a party vibe. In the logo, the letter “i” transforms into microphones, while the speech bubble it sits in takes inspiration from comic books – it’s vibrant, pulsating, and alive with sound.
Playfulness is everywhere: flowing illustrations turn lines into musical notes and noodles, cheerful messages amplify the fun, and dotted patterns bring a lively, bubbly energy to the mix.
Lines, dots and pure fun
