Driven by perfection
‘Perfection is a moving target' captures the relentless pursuit behind crafting a world-class hypercar made of titanium and carbon fiber. The Koenigsegg book tells a story of unyielding determination and the power of following one's dreams.
Project
Perfection is a moving target
Client
Koenigsegg
Assignment
Book Design
Defying the odds
When 22-year-old Christian von Koenigsegg quit his import/export business in 1994 to start a high-performance car company, many were skeptical. He had no name, no history, no established credentials. A decade later, Koenigsegg didn’t just silence the skeptics – it set a new benchmark, claiming the Guinness World Record for the world’s most powerful production engine with its first production car, the CC8S.
In March 2009, the Koenigsegg CCXR was recognized by Forbes magazine as one of the most beautiful cars in history.
The road to 100
This book pays tribute to the first 100 Koenigsegg cars, which took 10 years and many sleepless nights to build. The book guides you through Koenigsegg’s historic model range and introduces some of the people who have chosen to buy one. It’s a book infused with passion from cover to cover – just like the cars that inspired it.
Perfection in every detail
Straight lines on flat surfaces reflect precision and control. 98% of the components in a Koenigsegg are either made in-house or by external suppliers, all crafted to meet the brand's uncompromising standards.
Impactful quotes capture the emotion, passion – and the unwavering vision behind Koenigsegg.
Fast. Balanced. Perfect.
'Perfection is a moving target' combines the high-speed aesthetics of the racing world with a minimalist, balanced design. Every detail – from image quality and paper selection to typography – reflects the same perfection as Koenigsegg’s cars.
