VISUAL IDENTITY AND PACKAGING DESIGN FOR MORAKNIV
Carving a new path
New products, new markets, new opportunities. For Morakniv, a period of growth called for a new visual identity – one that honoured the past and pushed towards the future.
Packaging Design
Packaging Implementation
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A cut above
Morakniv’s new logo is a graphic interpretation of the brand’s classic knife, featuring the handle’s iconic Falu red and the blade’s steel gray. The stylised “V” at the end of the name curves upward, echoing the shape of a knife blade. Like Morakniv knives, the typeface is strong, simple, and direct.
The power of pattern
Patterns are a powerful part of identity, creating a unique, ownable and instantly recognisable asset that can work across many elements of a brand to tie them together. Morakniv's pattern is inspired by handcrafted leather sheaths and traditional motifs from Dalarna.
Sharp. Reliable. Built to last.
Since 1891, Morakniv has been a symbol of Swedish craftsmanship, combining the art of knifemaking with modern precision.
As a trusted Nordic knife brand, Morakniv has earned its place as the go-to choice for durability – trusted by outdoor enthusiasts and skilled craftsmen.
When the brand decided to expand its presence in markets like North America, the development of a new visual identity and new packaging design became a natural step.
Authentic photography style
Carefully curated photography pays tribute to the landscapes around Mora in Dalarna, where Morakniv knives are made. In advertisements and on packaging, coordinates for longitude and latitude are included – all to enhance authenticity.
Standing out in-store
With new packaging design, floor displays, signage, cataloguess, information brochures, posters, and countertop stands, the Morakniv brand boosted its in-store presence, making it more visible and accessible to customers.
