Two worlds, [br]one beer
Supper is a restaurant group serving South American food with a Scandinavian twist. When they set out to create their own beer, the aim was to capture that same mix of influences. The result was ¡LoLa! – a house beer with a split personality.
Project
¡LoLa!
Client
Supper
Assignment
Packaging Design
Meet the muse
The name itself is a tribute. On a beach in Brazil, Supper’s founders once discovered a small cantina run by a woman called Lola. By day it was laid-back and easy-going, by night full of life and energy – a duality that became a lasting inspiration for Supper, and ultimately for their beer.
Two letters, two worlds. ‘Lo’ carries the Scandinavian cool, ‘La’ the Latin heat. Neumeister turned the contrast into the concept – a bold play of colour and typography with two distinct labels sharing the same bottle, letting both personalities shine while remaining united in one.
¡LoLa! was brewed in collaboration with Brutal Brewing, the experimental arm of Spendrups, Sweden’s largest family-owned brewery. Supper – with restaurants in Stockholm, Visby and Åre – wanted a beer that could reflect their fusion of South American flavours and Scandinavian character.
The ambition didn’t stop at the restaurants. ¡LoLa! needed a design that could embody Supper’s spirit and travel effortlessly from dining table to store shelf – two very different settings, each demanding their own kind of impact.
