The spirit [br]of wheat
Lantmännen is one of Sweden’s most beloved brands, known for producing everything from flour and oats to pasta and breakfast rolls. When they decided to craft a small-scale, high-quality vodka, Neumeister was entrusted with the entire concept – from developing a compelling brand story to creating a complete design solution.
Project
Lantmännen’s Wheat Vodka Packaging Design
Client
Lantmännen
Assignment
Brand Strategy
Visual Identity
Packaging Design
Packaging Implementation
Lantmännen's organic Wheat Vodka represents a perfect blend of quality, expertise, and craftsmanship. From the solid wood caps to the apothecary-style bottles and tinted glass, each detail embodies both time-honored tradition and Lantmännen's forward-thinking commitment to sustainability and innovation.
Pure and true
With a hand-drawn typeface, we tell the story of Lantmännen's Wheat Vodka. And with the green tinted glass to reflect Lantmännen’s commitment to sustainability.
Through strategic product development, Lantmännen continues to evolve, reinforcing its brand while extending its reach to consumers in meaningful and unexpected ways. Lantmännen’s Wheat Vodka is a prime example of this approach.
Harvesting excellence
In the fertile fields of Västergötland, in southern Sweden, grows the finest winter wheat, which serves as the foundation for Lantmännen's Wheat Vodka.
