REDESIGNING KLINT, THE SWEDISH QUALITY NICOTINE POUCHES

Klint isn’t your average nicotine pouch. It's white, tobacco-free, and made to fit a modern lifestyle – clean, active, on the move. But as competition grew louder and global ambitions bolder, it was time for a redesign that could keep up. Neumeister was brought in to sharpen the identity, refine the packaging, and give the brand the visual impact it needed – not just on shelf, but on the racing circuit too.

Born in Sweden and developed by Habit Factory, Klint is shaped by a mindset of precision, passion and the will to challenge convention. The goal from the outset was clear: to create a premium, tobacco-free pouch that delivers a clean nicotine experience with style. Available in slim or mini portions, Klint comes in a wide range of strengths and flavours – from icy mint to tropical blends – made to suit a global, health-conscious audience on the move.

The wordmark was completely reimagined to convey motion, strength and precision. Built on a custom typeface with cut angles, directional shapes and a subtle forward tilt, it captures the speed and confidence at the core of the brand. It’s instantly recognisable, works across formats and surfaces – bold, clear, and unmistakably Klint.

Polar Mint. Freeze Mint. Breeze Mint. The flavour range may be dominated by mint, but each variant needed its own space – and its own shade. We developed a colour system that signals mint across the board, while giving each can a clear, distinctive character. To bring clarity to an extensive portfolio, we also introduced a sharper hierarchy: brand first, flavour second, strength third.

Aspekta gives Klint a modern, contemporary look that works seamlessly across every touchpoint – from packaging to print and digital. With its wide range of styles and sizes, it remains clear and legible in everything from the smallest details to large-scale applications.

The KLINT numerals were meticulously crafted as an extension of the brand's distinctive typographic system, incorporating the signature diagonal cuts and angular bevels that define KLINT's visual identity. Designed exclusively for Klint Racing, these numerals embody intrinsic speed aesthetics through their dynamically fractured forms, which suggest motion and acceleration even when static.

As the main sponsor of the Klint Forward Factory Moto2 team, Klint needed a visual identity that could hold its own at 300 km/h. The original wordmark was too light, too discreet – disappearing in the high-speed world of racing. Moto2 turned out to be a live test lab for bolder branding, and confirmed what was already clear: Klint needed to make a stronger impact, both on the track and on the shelf.

As part of Klint’s commitment to racing inclusivity, the Klint Forward Factory Team proudly features María Herrera and Roberta Ponziani, two of the leading riders in the inaugural FIM Women's Circuit Racing World Championship. Herrera, a MotoE standout since 2019, joined Klint in WorldWCR’s first season and immediately made her mark by topping testing sessions and consistently scoring podiums. Ponziani followed suit with her breakthrough win at Cremona – another podium for the team.