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REBRANDING GOTLANDS BRYGGERI

Making history contemporary

Craft beer from Gotlands Bryggeri. A homage to draught, tradition, and small-scale brewing. With two copper kettles and an abundance of ideas, Gotlands Bryggeri produces some of Sweden’s most beloved beers.

Project
Gotlands Wisby
Wisby Bière de Cidre
Gotlands Bulldog
Client
Gotlands Bryggeri
Assignment
Visual Identity
Brand Strategy
Packaging Design
Packaging Implementation
Watercolour of Drotten Church ruin in Visby, Gotland — an 800-year-old landmark that inspired Gotlands Bryggeri’s logo and label designWatercolour of Drotten Church ruin in Visby, Gotland — an 800-year-old landmark that inspired Gotlands Bryggeri’s logo and label design
Close-up of copper printing plate showcasing arched Gotlands Bryggeri logotypes, reflecting Neumeister’s crafted identity work.Close-up of copper printing plate showcasing arched Gotlands Bryggeri logotypes, reflecting Neumeister’s crafted identity work.

The arch legacy

Nestled within Gotland’s cultural heritage, behind the medieval walls of Visby, lies Gotlands Bryggeri. Its closest neighbour is Drotten, an 800-year-old church ruin. Both the label design and the brewery’s logo draw inspiration from the ruin’s iconic arches, reflecting the timeless beauty of the surroundings.

Hand-drawn illustration by Siri Carlén of Drotten Church ruin in Visby, inspiring Gotlands Bryggeri’s logo and label design.Hand-drawn illustration by Siri Carlén of Drotten Church ruin in Visby, inspiring Gotlands Bryggeri’s logo and label design.
Stone engraving of Gotlands Bryggeri’s logotype with 'Visby, S:t Hansgatan, 1995', symbolising the brewery’s heritage and identity.Stone engraving of Gotlands Bryggeri’s logotype with 'Visby, S:t Hansgatan, 1995', symbolising the brewery’s heritage and identity.

Crafting heritage, one brew at a time

Through a re-interpretation of the visual identity and an updated packaging design, we reinforced Gotlands Bryggeri’s position as a high-quality craft beer. A premium beer crafted for true enjoyment, from a brewery deeply connected to its Gotland origins.

Stacks of arched Gotlands Bryggeri beer labels with gold foil typography, designed by Neumeister to reflect brewing heritage.Stacks of arched Gotlands Bryggeri beer labels with gold foil typography, designed by Neumeister to reflect brewing heritage.
Gotlands Bryggeri shipping boxes featuring arched logotype and product details, part of Neumeister’s cohesive brand identity system.Gotlands Bryggeri shipping boxes featuring arched logotype and product details, part of Neumeister’s cohesive brand identity system.

A design that reflects the ambition

Always expertly brewed – from the first to the last pour – with roots deeply anchored in Gotland’s cultural heritage. 

Wisby Kloster beer label by Neumeister—refined brand design rooted in tradition and crafted with strategic clarity.Wisby Kloster beer label by Neumeister—refined brand design rooted in tradition and crafted with strategic clarity.
Wisby Kloster beer label by Neumeister—refined brand design rooted in tradition and crafted with strategic clarity.Wisby Kloster beer label by Neumeister—refined brand design rooted in tradition and crafted with strategic clarity.

A hand-drawn touch

Natural and earthy, with deep tones and strong personality. Siri Carlén’s illustrations give each beer its own distinctive identity.

Gotlands for every ocasion

The design system is built to accommodate a wide and evolving portfolio – from classic brews to playful one-offs. With consistent elements and room for individual expression, the identity supports a diverse range of beers while maintaining a clear link to the Gotlands Bryggeri.

Wisby Bière de Cidre bottles with Siri Carlén’s apple illustrations, presented in elegant sharing bottles designed by Neumeister.Wisby Bière de Cidre bottles with Siri Carlén’s apple illustrations, presented in elegant sharing bottles designed by Neumeister.
Wisby Bière de Cidre bottle with Siri Carlén’s apple illustration, shown alongside a fresh apple and poured glass, designed by NeumeisterWisby Bière de Cidre bottle with Siri Carlén’s apple illustration, shown alongside a fresh apple and poured glass, designed by Neumeister

A refreshing original

Half beer, half locally pressed apple juice. But a full premium experience! Wisby Bière de Cidre is presented in an elegant sharing bottle with illustration by Siri Carlén. À votre santé!

Bulldog Series beer cans from Gotlands Bryggeri, each featuring unique bulldog illustrations by Siri Carlén and design by Neumeister.Bulldog Series beer cans from Gotlands Bryggeri, each featuring unique bulldog illustrations by Siri Carlén and design by Neumeister.

Bold by nature

Bulldog is the collective name for a series of modern, flavourful craft ales. Generously hopped and full of personality, these beers strike a balance between bold attitude and playful expression – something clearly reflected in the design.

Bulldog Series beer cans from Gotlands Bryggeri, each featuring unique bulldog illustrations by Siri Carlén and design by Neumeister.Bulldog Series beer cans from Gotlands Bryggeri, each featuring unique bulldog illustrations by Siri Carlén and design by Neumeister.
Bottles of Sitting Bulldog IPA from Gotlands Bryggeri, featuring bold labels illustrated by Siri Carlén and designed by NeumeisterBottles of Sitting Bulldog IPA from Gotlands Bryggeri, featuring bold labels illustrated by Siri Carlén and designed by Neumeister

The Bulldog spirit

Bulldog has become a favourite among Swedish craft beer lovers. The first ale in the series, Sleepy Bulldog Pale Ale, was in fact inspired by a real English bulldog – the brewery’s unofficial mascot, Krut. Described at the time as “now peacefully asleep,” Krut lives on through the beer that bears his name. A calm character with a bold heart – just like the ale itself.

Three Bulldog Series beer cans from Gotlands Bryggeri, each with distinct bulldog illustrations by Siri Carlén and design by NeumeisterThree Bulldog Series beer cans from Gotlands Bryggeri, each with distinct bulldog illustrations by Siri Carlén and design by Neumeister
Shiny Bulldog Golden Ale can and pint with bulldog illustration by Siri Carlén, part of Neumeister’s identity for Gotlands Bryggeri.Shiny Bulldog Golden Ale can and pint with bulldog illustration by Siri Carlén, part of Neumeister’s identity for Gotlands Bryggeri.
Hand-drawn illustration by Siri Carlén of two hands clinking beer bottles, created for Neumeister's identity work for Gotlands Bryggeri.Hand-drawn illustration by Siri Carlén of two hands clinking beer bottles, created for Neumeister's identity work for Gotlands Bryggeri.