VISUAL IDENTITY FOR FOJAB
Build to transform
Every project is a chance to make a difference – that’s how the architects at FOJAB see it. But their visual identity had fallen behind, no longer reflecting their forward-thinking approach. They turned to Neumeister for a bold reset.
Implementation
Turning two dimensions into three
FOJAB’s new logo embodies the very idea of transformation. By cutting, folding, embossing, and applying a glossy finish, the flat, two-dimensional design evolves into a striking three-dimensional object. Light, angles, and shadows enhance the effect, bringing the logo to life.
A pattern with purpose
The graphic pattern is inspired by the "F" in the logo. In the negative space between the letters, a subtle image of an ascending staircase appears – a nod to spatiality, new dimensions, and continuous progress. This pattern is a key element of FOJAB’s identity, featured in everything from printed materials to decorative glass film.
Collective brilliance
Founded in Lund in 1971 as Foster & Jacobson, FOJAB has grown into one of Sweden’s largest and most prominent architecture firms, with around 150 employees. Employee-owned and driven by a deep respect for the individual, FOJAB thrives on the belief that it’s the collective that creates greatness.
Culture, carried through design
FOJAB is built on a democratic, non-hierarchical culture – and it shows. The new visual identity puts the focus on the architecture, not the brand itself. Even the office interiors follow the black-and-white palette, turning the physical workspace into a natural extension of the brand.
A minimalist canvas
FOJAB’s colour palette consists of just two colours: black and white. Just as gallery walls are kept white to let the art take center stage, FOJAB’s neutral tones highlight what truly matters: the buildings they create.
Putting it all together
To ensure consistent and cohesive use, we supported FOJAB in implementing their new visual identity. The work covered everything from the website and internal templates to signage and business cards.
