Kavli’s soft cheeses have a fresh new look that brings their brand mission “Gör världen mjukare” – “Make the world softer” – to life. Beyond being literally soft, it’s about doing good: all profits go to charitable causes through the Kavli Trust.

Neumeister developed a design language that’s soft, modern, and full of energy. It reflects Kavli’s pride in genuine ingredients and passion for flavour, giving a visual form to the generosity at the heart of the brand. The new design is now rolling out in stores across Sweden.