Cheddar craze: 3.5 tons in 3 weeks!

Kavli’s new Cheddar Dip has hit the shelves. Three weeks later, 3.5 tons were already sold – a record-breaking launch! Neumeister handled both naming and packaging design. Instead of blending into the expected Mexican cues of the taco shelf, we made the cheese the star, and with the irresistible appeal of creamy, melted cheddar, shoppers kept coming back. Again. And again. And again.