Sep 2025

Sep 2025

Bryggmästarens – a refreshed brand identity, built to last

With a strong heritage and loyal following, Bryggmästarens is entering a new era. Neumeister has refined the brand’s identity together with Åbro Bryggeri – giving it a more modern, confident and timeless expression. By focusing on the key visual elements – the logotype, the shield, and the label – we’ve created a design that feels both familiar and fresh. The result is a clear, premium look that strengthens Bryggmästarens’ position on the Swedish beer scene.