Frödinge has been a beloved name in Swedish desserts for decades – from creamy ostkaka to rich kladdkaka. Now, the brand’s entire range has been redesigned to match its reputation for quality and craftsmanship.

Neumeister has developed a new visual identity and packaging design for both the frozen and chilled assortments, giving Frödinge greater clarity, taste appeal, and shelf impact – while ensuring that loyal customers still recognise the brand they know and love. The result is a design that feels warm, trustworthy, and unmistakably Swedish – just like the desserts themselves.