March 2026

A softer take on Kavli

From sandwich staple to everyday ingredient — mayonnaise is taking on a bigger role in Swedish kitchens. Kavli is evolving with it. Neumeister has refreshed the packaging across the portfolio, creating a clearer, more cohesive family while keeping the recognisable red thread.Softer shapes. Rounder typography. Richer taste cues. All in line with Kavli’s ambition to make the world a little softer.