Hansa’s classic beer range has been redesigned with a sharper, more cohesive expression that strengthens recognition across the portfolio. Built around the core driver of refreshment, the new design delivers the stopping and holding power the category demands.

Neumeister has refined the identity with a bolder logotype, a sharper rain motif and a structure that strengthens the brand’s heritage while pushing it forward. An identity with presence — built to claim its space and to keep it.