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Shelf impact is needed more than ever in a flood of “constantly new products”. For a relaunch it’s even more important – something the new sales figures indisputably proved.
Shelf impact is needed more than ever in a flood of “constantly new products”. For a relaunch it’s even more important – something the new sales figures indisputably proved.
V&S, one of the world’s leading international spirits companies, wanted to regenerate Kronvodka, a Swedish vodka brand with a royal heritage dating back to the 18th century.
Kronvodka’s black and silver packaging with the new symbol was designed to attract a male audience between the age of 35 and 49.
At the relaunch, Kronvodka immediately attracted attention in the media as well as in the shops. The sales forecast was quickly revised upwards.