Arla jigger
Input
Arla Foods is a Swedish-Danish cooperative and the largest producer of dairy products in Scandinavia. The so-called Jigger tetra-pack with milk and cream is soled as portions in many different variations and markets/languages, resulting in very demanding requirements. The most “difficult” packaging challenge in the Arla family – so it’s been called.
Output
A system where the different variations are unique, but also belonging to the same family, was invented. Dots creates togetherness, colours drags them apart. We managed to make a simple and ingenious system that mastered the difficult printing requirements economically and sufficient.
Outcome
This design concept could be seen throughout Scandinavia, in almost every coffee-shop, restaurant or office. It has truly stood the test of time.