Orrefors is associated around the world with unique glass articles, art glass, and custom glass. A classic Swedish design company. This time, how ever, the designer was a student of University College of Arts, Crafts and Design in Stockholm and with his series You/We he wanted to attach a younger target group.

Output

The Design solution emphasizes the idea of us being individuals, but at the same time always part of a family, group… crowd. Choosing pins as the classic young symbol of sharing an opinion or liking. To quote Cassius Clay: “Me, you… we.” In general a modern design solution for a glass that is supposed to have a life outside of the cabinet.

Outcome

You/We has recently been launched in stores all over the world and received a great deal of attention.

Case photos

Vitamin Well was launched as “the tasty, healthy drink filled with minerals”. Its success was far greater than anyone could imagine. But was the existing design sufficiently clear?  Neumeister were contracted to add an even greater clarity to the design and give the brand a new lease of life.

Output

The design was revamped and developed. The labelling and the packaging – everything got a new clear structure, which nevertheless kept the original idea clearly in focus. We gave Vitamin Well the very vitamin injections that it gives you.

Outcome

The bottle alone conveys the message in all the advertising. No copy, no other visual impressions. A great success has become even greater.

Case photos

The Swedish Government decided in 2008 to merge two authorities, SSI and SKI, into one: SSM (the Swedish Radiation Safety Authority). Two different missions and most importantly, two different cultures. But also: two publicly well known visual profiles should now become one.

Output

When one red corporate colour (SKI) and a blue one (SSI) should be blended into one, we had a natural suggestion: purple! But as important as a unique corporate colour is the way the name itself is presented: divided into three parts. As the natural symbol of protection, and to give an impression of authority, a shield was chosen. Radiation is visualized both on the shield and as graphic design patterns on various units.

Outcome

A unique visual identity helps to create a new culture out of two old ones. Powerful, yet modern and open minded, the identity really stands out in a world of rather conservative government bodies, thus creating a true feeling of affinity, vision and openness. A culture that the Swedish Radiation Safety Authority is very proud of.

Case photos

A unique visual identity makes two cultures become one. Powerful yet modern and open-minded, it really stands out in a world of rather conservative government bodies.

Snälleröds was established in 1901, but fell in to oblivion until Eric Berntson re-launched the brand with a series of organic liquor products. Our mission was to establish the history of Snälleröds with a distinct brand platform and also: invent equally eco-friendly design solutions.

Output

The history of Snälleröds is apparent in every aspect of its design and communication with the tagline “A true story” and visual solutions always telling that very story. The packaging design, in some cases, is the first ever of its kind; everything being totally environmentally friendly.

Outcome

Snälleröds has received a lot of extremely positive media attention. The innovative packaging design and the appealing gift packages has been as important for the buzz as the actual products.

Case photos

Moist Snuff, a smokeless tobacco product placed under your upper lip, is widely associated with a blue-collar culture in Sweden. The company behind Skruf wanted to reposition the brand and appeal to a wider audience.

Output

New packaging in white that made the brand feel exclusive, luxurious, contemporary and unisex.

Outcome

Substantial increase in sales despite the declining market.

Case photos

Substantial increase in sales despite the declining market, +43,6%.

Substantial increase in sales despite the declining market, +43,6%.

Two public transport companies in southern Sweden merged and a new brand was born.

Output

Thanks to a clever combination of colours and two-way arrow patterns, the new visual identity both integrated the public transport system and differentiated between available services (local busses, regional busses and commuter trains). Key touch points included vehicles, tickets, signage, bus stops, timetables and market communications.

Outcome

The public transport system has become far more accessible and attractive to use.

Case photos

Clarity of colour and pattern creates easy-to-read signals for the traveller. Which makes the journey easy.

Clarity of colour and pattern creates easy-to-read signals for the traveller. Which makes the journey easy.

Clarity of colour and pattern creates easy-to-read signals for the traveller. Which makes the journey easy.

Pucko is a classic chocolate drink brand in Sweden with an iconic glass bottle. Arla Foods wanted to refine the brand identity that it would work on additional packaging types and sizes.

Output

A complete identity system that was successfully applied to new packaging types without losing the original look and feel of the brand.

Outcome

Considerable increase in sales indicating a successful transfer into new packaging types.

Case photos

Posten, Sweden’s national postal service was in the process of developing a new brand and retail strategy that relied heavily on the concept of self-service (with the aim to replace traditional post offices).

Output

An updated visual identity and brand new touch points such as post boxes, self-service centres, postal products, signage and uniforms. (In collaboration with other consultancies and manufacturing companies.)

Outcome

The transformed Posten became more accessible to the general public in more ways than one.

Case photos

When Posten was restructured, design played an important role – on all levels. The largest design assignment in the Nordic Region and unique in its complexity and extent.

When Paul Sapin launched their series of wine, white, red and rosé, in PET-bottles the awaited success did not occur – although reviews were good. What was the problem? Neumeister was approached to take a look at the packaging design.

Output

“Easy to go”, is the main idea. Classic design with a modern approach. Old meets new, in the same way as the product; traditional French wine, produced in a traditional way, but with a whole new packaging concept. And the twisted label as an eye cather.

Outcome

Relaunched spring 2010.

Case photos

With Orrefors’s “Difference”, the character of every drink achieves its own expression: there is one for every flavor and aroma. In this concept the glass designer is working together with a well-known sensory expert, and previously a successful collection of wine glasses has been launched. Now Difference is introducing a new suite of glasses for beer; Pils, Ale and Porter.

Output

The taste is in the details. In this design concept the collaboration between the Master Brewer, the Sensory Expert and the Designer is in focus. With the campaign tag line; “Isn´t it same, same…” the obvious answer is that there is a huge difference. Beer isn’t just beer – especially not with these glasses; specially designed for those three different types of beer.

Outcome

Just released. A lot of media attention and positive reviews.

Case photos

It was Orrefors, and designer Erika Lagerbielke, who were given the great pleasure of producing the official gift from the people to the Swedish Royal Wedding couple. This exclusive royal set of glasses is not available for the public, but a very similar “retail version” was created and named “Divine”. How could this set of glasses benefit from the Royal one, without being too ingratiating and finally get a life of its own?

Output

With the design- and communication concept “Love is Divine” the parallel to the royal set of glasses is rather obvious, as long as the Royal Wedding is on the agenda. When, however, all memories of the wedding have declined, the concept lives on and could easily be transformed in to almost anything; Dining is Divine, December is Divine…  Always with an appropriate illustration. Neumeister delivered the main concept, packaging design, ads, sales material ; brochure, point of sale material, etc.

Outcome

Huge media attention. Just released.

Case photos

Old Gold has been the flagship in the Spendrups brand portfolio since 1985. Noted for its design when it was launched, it has recently begun to fall by the wayside after a number of design updates.

Output

The new decagon bottle and the clear design language take us back to another age. A golden tribute to the good old days of beermaking, combined with a firm grip on the 21st century.

Outcome

The relaunch was a great success, despite the design upgrade being the only activity.

Case photos

Spendrups is in the process of repositioning one of its brands, Mariestads. Mariestads Prima Lager is a super-premium lager with a distinctly bitter taste based on 160 years of brewing traditions. Spendrups asked Neumeister to design the packaging so that it would not only reflect the company’s long tradition of craftsmanship but also appeal to discerning beer drinkers.

Output

The packaging design for the bottle is a seamless fusion of traditional values and contemporary design elements. The retail packaging (4-pack and carton) is used to tell the story of the old brewery and the origins of the beer.

Outcome

Mariestads Prima Lager has been given an ovation by the beer connoisseurs within Swedish news media. Very soon we will know the opinion of the connoisseurs amongst beer consumers.

Case photos

Lantmännen, one of the largest groups in the food, energy, and agricultural industries in the Nordic region, wanted to create a common brand with shared values and a consistent visual identity.

Output

Lantmännen’s classic symbol, the Sprout, was carefully modernized and new identity elements were added to make the revamped brand express the new strategy. Key touch points included business correspondence, signage, vehicles, marketing communications, sales material, and promotional products.

Outcome

The monolithic identity united previously independent business units, creating opportunities to generate additional sales and reduce marketing and purchasing costs.

Case photos

One identity, one message creates economies of scale for previously independent business units.

One identity, one message creates economies of scale for previously independent business units.

One identity, one message creates economies of scale for previously independent business units.

One identity, one message creates economies of scale for previously independent business units.

A new BiB with white wine from La Vallée des Rois, in the Loire Valley, France. "The Kings´ Valley” is well known for its historical architecture, ancient towns and beautiful castles from the “l'Ancient Régime”.

Output

We signal traditional French royal values with a grand illustration of a castle in an almost 3-dimensional design solution.

Outcome

Just about to be released.

Case photos

V&S, one of the world’s leading international spirits companies, wanted to regenerate Kronvodka, a Swedish vodka brand with a royal heritage dating back to the 18th century.

Output

Kronvodka’s black and silver packaging with the new symbol was designed to attract a male audience between the age of 35 and 49.

Outcome

At the relaunch, Kronvodka immediately attracted attention in the media as well as in the shops. The sales forecast was quickly revised upwards.

Case photos

Shelf impact is needed more than ever in a flood of “constantly new products”. For a relaunch it’s even more important – something the new sales figures indisputably proved.

Shelf impact is needed more than ever in a flood of “constantly new products”. For a relaunch it’s even more important – something the new sales figures indisputably proved.

Hwila is a natural mineral water from Vimmerby, Sweden, a brand owned by one of Sweden’s oldest breweries; Åbro. After many years Hwila needed an update -- it was time to modernize, for a younger target group, without loosing the positive values connected with the brand.

Output

With this redesign we were concerned to find a formula whereby it was possible to constantly being able to update the design, with out ever loosing contact with its heritage. The simplicity, purity -- the restfulness -- was the main idea were colours and shapes signal different variations of the mineral water – sparkling, non-sparkling, taste etc. A modern, youthful, design. Easy to apply on either cans, glass or PET-bottles. Large or small.

Outcome

Pure and rigorous, Hwila really makes a point in any store. Creating true shelf impact without screaming. Just released.

Case photos

Gyttorp AB is the result of a merger of Gyttorp Cartridge Company AB and HDF Gyttorp Jakt AB. The merger has created one of the leading companies within the hunting sector with Scandinavia as a priority area.

Output

The new brand identity needed to connect both companies internally and externally, signal Gyttorps’ long history within the hunting sector and at the same time showing that the company is dedicated to continuous innovation. Key touch points included logo, packaging, catalogues, market communications material and the web site.

Outcome

Enabled Gyttorp to successfully relaunch their brand and build a competitive advantage to its competitors. The new brand platform will be the foundation for the company’s future strategies that includes venturing in to new areas and formats.

Case photos

Campbell’s, with many well-known brands in its portfolio, wanted to launch a range of premium dry soups in Sweden using portion packs.

Output

New packaging design for dry soups based on Campbell’s existing identity.

Outcome

A powerful extension of the iconic brand from canned soups to dry soups that enabled Campbell’s to charge a healthy premium unheard of in its category.

Case photos

One of the world’s most famous brands has further reinforced its position as a market leader – however now in a new segment.

One of the world’s most famous brands has further reinforced its position as a market leader – however now in a new segment.

One of the world’s most famous brands has further reinforced its position as a market leader – however now in a new segment.

Barracuda, a brand formerly owned by the Swedish state liquor monopoly, Vin&Sprit, felt hopelessly outdated. The extremely discrete, almost secretive, design seemed to be helping this budget-priced Caribbean Rum to fall in to absolute oblivion. Sales figures were very, very clear. The Barracuda was dying. Fast.

Output

The target group was younger than before. Those who had travelled a bit and seen something of the world, or at least wanted to. And who enjoyed unpretentious traditional rum! We choose a playful, almost Caribbean attitude with illustrations playing an important role. A kind of a bottle you might be able to find somewhere on the islands in a no-nonsense, beachside bar – at least in our dreams. The copy also put emphasis on Barracuda´s Caribbean origin.

Outcome

The barracuda swam back to surface and up jumped the sales by 120%. Not only did the Barracuda survive, it is now on a steady course up the ranking list of the most popular rum brands in Sweden.

Case photos

A true challenge. How do we get people on the run to buy milk? Arla, the largest producer of dairy products in Scandinavia, wanted milk to have a life outside the traditional stores. Milk, next to coke, juice or what ever, in the rapidly growing fast food market.

Output

We developed a brand new bottle and packaging structure. Obviously a flirt with the traditional milkman and his bottle, but with an unquestionably modern touch. Innocent white being the main colour of attraction, making the individual green, blue etc, important tools of communication.

Outcome

The launch made a strong impression in the fast-food segment, making milk a healthier alternative to other beverages.

Case photos

Arla Foods is a Swedish-Danish cooperative and the largest producer of dairy products in Scandinavia. The so-called Jigger tetra-pack with milk and cream is soled as portions in many different variations and markets/languages, resulting in very demanding requirements. The most “difficult” packaging challenge in the Arla family – so it’s been called.

Output

A system where the different variations are unique, but also belonging to the same family, was invented. Dots creates togetherness, colours drags them apart. We managed to make a simple and ingenious system that mastered the difficult printing requirements economically and sufficient.

Outcome

This design concept could be seen throughout Scandinavia, in almost every coffee-shop, restaurant or office. It has truly stood the test of time.

Case photos

Prize-winning innovation ensures that even the most familiar products come to the attention of consumers, the media and the market.

Prize-winning innovation ensures that even the most familiar products come to the attention of consumers, the media and the market.

Prize-winning innovation ensures that even the most familiar products come to the attention of consumers, the media and the market.